Gerland is a new menswear brand that blends traditional fabrics with modern influences to create a unique and stylish look. The brand was founded by Geri Sciame, who has a background in personal shopping and fashion design.
Geri’s passion for fashion started at a young age when he would mix and match his parents’ clothes and play dress-up in front of the mirror. His father was a tailor, and his mother was a seamstress, so he learned the art of measuring and creating pieces from them. He later became a personal shopper and honed his skills in styling others, which ultimately led him to create his brand and designs.
Classic silhouettes inspire Gerland’s designs but with a modern twist. Geri loves to mix traditional menswear fabrics like cotton and denim with nontraditional fabrics like mesh and silk to create a signature look that doesn’t rely on a logo but on the style. Gerland pays homage to Geri’s past and family, blending his heritage with the modern day.
The brand offers a range of clothing for men of all ages who want to make a statement with what they wear and communicate a unique, understated style. Gerland’s designs speak for themselves, with pieces like the Menfi Hoodie, named after the town Geri’s grandmother was born and raised in, and the Ortygia Blazer, based on Geri’s first experience visiting the area where there are clean lines and very structured buildings. Geri’s designs represent the different areas of Sicily.
Gerland launched as an e-commerce brand during the pandemic and has shipped orders worldwide from the UK to the USA, the Middle East to South America. The brand aims to be recognized as a top menswear brand and plans to expand by adding accessories and womenswear to its collection.
Gerland is a brand that is all about quality and attention to detail. Each piece is made with care and precision, ensuring that customers get the best possible product. With its unique blend of traditional and modern styles, Gerland is a brand to watch in menswear.
