Chashama has extended its ongoing partnership with Lesley Ware’s brand to create a new retail location that boasts an assortment of sustainable, one-of-a-kind garments for wearers to enjoy in a socially responsible setting that cultivates creativity.
On Thursday, August 11th, from 5-8 p.m., Chashama and sustainable, women and minority-owned fashion brand Art To Ware (A2W) launched their new pop-up retail location at the Westfield World Trade Center. This is the fourth collaboration between Chashama and Art to Ware, and we look forward to seeing what else this stunning partnership has to offer.
Hand-selected by A2W founder Lesley Ware, the pop-up is a carefully curated selection of one-of-a-kind garments and accessories curated through the use of upcycled materials. The new location builds on A2W’s commitment to providing sustainable fashion and locally sourced goods by curating an unforgettable in-store experience with fascinating sights and affordable style for the general public.
“After partnering with us for our 2021 Holiday Market, we are delighted to work with Chashama again,” said Diana Grasso, Vice President, Unibail-Rodamco-Westfield. “The Art to Ware pop-up reflects Westfield World Trade Center’s commitment to increasing accessibility for small and local minority and women-owned businesses and offering visitors a unique and fresh shopping experience on their way through the Oculus.”
Within the Oculus, the boutique introduced fashion lovers to the next generation of socially responsible style purveyors, including the works of Parron Allen, Gianni Lee, Hansel Clothing, JRat, Alexa Stark, Ooh Baby, and Project Runway alum Epperson.
The partnership between A2W’s socially conscious missions and Chashama’s goals to create diverse spaces for artists is a testament to the necessity of their work. We look forward to future endeavors.
