Mavi’s All Blue Collection: Ethical, Sustainable, Timeless, for all.
Last week, we were invited to the Mavi Press Preview for their All Blue collection for FW22, hosted at Location05 Studios in Hudson Yards.
The original All Blue collection started with a smaller assortment of summer pieces. Still, Mavi’s goal is to have everything under the All Blue umbrella by 2023 as they move in a more sustainable direction across both men’s and womenswear.
Fall/Winter 2022 Collection
The collection for men includes all the classic washes with straight legs, a slight stretch, and a comfortable fit. This FW collection also includes one of the brand’s newest innovations: hemp pants. As a textile, hemp uses a lot less water than the processes involved in making denim jeans, therefore a lot kinder to the planet in terms of water use and wastewater production. Growing hemp also has a relatively low impact in terms of carbon emissions compared to traditional cotton; as the hemp plant grows, it can capture carbon from the atmosphere.
The women’s part of the All Blue collection also has the signature fabrication and classic washes with trendy cuts and fall colors for the upcoming season. Some items in the new collection have a much more lightweight fabric feel, which is breathable and comes in many different fits: skinny, straight leg, and a cute little flare. There aren’t yet styles in hemp for women, but once the menswear has been trialed, this will be considered for future collections.
The All Blue collection isn’t just pants, however. This fall, Mavi introduces new women’s shackets in both denim and some different textured fabrics like corduroy. For the first time: men’s shackets in coordinated colors with the women’s range so you can forecast some cute couple moments. Similarly, there’s a range of different textures for women’s fall pants, with some super soft joggers and vegan leather pants being popular at the press showcase. You’ll also see dressier pants for men, including a chino-type pant that can be dressed down with a simple tee or dressed up with a button-down.
Mavi has always created items like these, but they’re known for denim which they do exceptionally well.
Sustainability
As a brand whose heart beats for denim, Mavi is passionate about developing the best and most innovative jeans globally while focusing on quality for sustainable growth.
Since starting in Istanbul, Turkey, in 1991, Mavi has increasingly directed more focus to sustainability. Mavi continually involves customers in the sustainability transformation process by providing quality and sustainable products. This means that people can wear their garments for longer, but the transparency of the creation arms consumers with the knowledge to make positive changes to their consumption habits.
The Fall/Winter collection launches later this year, but in the meantime, you can browse the current All Blue collection here.
Edited by Lexi Wiens
