Bella Hadid, Rihanna, Young Thug, Playboi Carti, Jake Paul, Jay Z, Gunna, and more celebrities have one thing in common: They all wear LaRopa. The cult streetwear brand is taking over America. Now, on Feb. 10, 2022, LaRopa will debut its new cut & sew collection at a showcase in their flagship SoHo store.

“La Ropa is currently, without exaggeration, one of the most popular and happening streetwear brands not only in Los Angeles but in the United States of America.” -Complex

The showcase will double as a wild party for the coolest downtown kids. On any given Thursday night in NYC, you’ll find the hottest Gen Z creatives dancing and socializing at LaRopa’s store because it’s more than a store: LaRopa is a lifestyle.

Bella Hadid in LaRopa hat

“A cult favorite with an ardent celebrity fanbase who adores its hip hop maximalism, eye-popping colors, and provocative slogans”-Paper

Edited by Wynter Aiken