Novi is a company that verifies product claims to speed up their product launches. They connect brands, manufacturers, and suppliers. Novi has introduced Ingredient Screener, a free tool to help brands compare ingredients against complex standards and claims, and their platform has over 50,000 sustainable ingredients that customers and retailers demand.
Ingredient Screener is a powerful tool that allows brands to search Novi’s vetted database of ingredients and see how they compare against over 100 sustainability claims and standards, like EWG Verified, Vegan, and Clean at Sephora. The time consuming task of sourcing ingredients is over, and brands can develop formulas quickly and confidently, knowing source-level ingredient details before they formulate.
“We’ve made it easier for brands and retailers to build safe, non-toxic, and sustainable products for consumers. This industry has been so disjointed, which makes it tough for brands to find the ingredients they need that meet the standards.”
– Kimberly Shenk, Co-Founder and CEO
Using the Ingredient Screener, brands are able to quickly search for ingredients and select standards to see if they qualify. To use Ingredient Screener:
- Visit noviconnect.com/ingredient-screener
- Search from 50,000 ingredients in the Novi database.
- Select policies from the following options:
- All Policies
- Animal
- Environment
- Health
- International Markets
- Product Certifications
- Retailer List
- Social
Novi was born from Shenk’s vision to develop a company that took a data approach to build personal care products that are better for health and the environment. Before Novi, the significant constraints and the lack of tools available made it nearly impossible to find source data for the ingredients and packaging for the clean products that Shenk desired. She set forth to solve this data problem which led to the beginning of Novi, and ended up being a solution the broader market desired. Novi has become a well-regarded platform in the industry, and since its launch in 2020, it has experienced 9x growth and raised $40 million of new capital. Novi is constantly adding more functionality to its platform and more sustainable ingredients. You can visit the website to research materials, build formulas, and find alternative ingredients and packaging, including their pricing. Novi has found a way to simplify transparent product development
About Novi
Novi helps brands build sustainable products. Through a data-rich network of suppliers, manufacturers, and retailers, brands can easily formulate, discover, sample, and purchase innovative ingredients and sustainable packaging as they build new products. Founded by Kimberly Shenk, an Air Force captain veteran and the former Head of Data Science at Eventbrite, Novi is backed by Tiger Global, Greylock Partners, and Defy.vc.
Edited by Lexi Wiens
