ARDELL Beauty, a leader in high-quality false lashes, has partnered with SEPHORA, one of the top global beauty retailers. The launch will include two exclusive Faux Mink, limited-edition sets of lashes – Faux Mink 018 Dramatic and Faux Mink 023 Natural. The lash sets are now available in limited quantities at select SEPHORA locations and on Sephora.com.
The partnership with SEPHORA was cultivated due to a growing demand by beauty lovers for Faux Mink lashes in both mass and prestige categories. Consumers have been gravitating toward the luxurious fibers needed to create high-glam looks. With ARDELL as the marketing leader and innovator in false lash manufacturing, SEPHORA was excited to partner with them on these exclusive, expertly crafted styles.
“We are excited to launch a limited-edition of our Faux Mink Lashes exclusively to luxury beauty retailer Sephora,” said Terri Cooper, ARDELL’s Executive Vice President.”As a brand that values individuality and innovation, we are honored to work with a retailer prioritizing bringing prestige products to the forefront. Offering premium lashes to inspire customers to feel confident, empowered, and beautiful.” We are excited to launch a limited-edition of our Faux Mink Lashes exclusively to luxury beauty retailer, Sephora,” said Terri Cooper, ARDELL’s Executive Vice President. “As a brand that values individuality and innovation, we are honored to work with a retailer who prioritizes bringing prestige products to the forefront. Offering premium lashes to inspire customers to feel confident, empowered, and beautiful.”
The ARDELL x SEPHORA Faux Minx Lash collection will come equipped with ARDELL’s famous Invisiband technology. This super flexible, lightweight band provides the most seamless application and comfortable wear. Additionally, each lash is paired with a full-sized, top-selling Duo Brush On Glue, the leading adhesive, which is latex-free, formaldehyde free, infused with vitamins, and provides a strong all-day hold. The collection will be available at Sephora.com in select SEPHORA locations while supplies last.
To learn more about ARDELL, visit www.ardellshop.com
