Abercrombie & Fitch announced the launch of YPB, an all-new activewear sub-brand. YPB stands for “Your Personal Best” and aims to empower customers to perform to their highest potential. The pieces are perfect for any activity: sprinting, stretching, lifting and even simply life-ing—whatever that may consist of. The sub-brand features a collection of fashion-forward yet functional activewear and accessories for men and women.
YPB’s collection celebrates the most important elements of activewear. It features super soft, squat-proof and breathable bottoms and performance tops with four-way stretch. The pieces pay homage to trending fashion details like cutouts and straps. And the sweat-wicking and anti-odor elements are an added bonus! YPB’s styles are available in an extensive range of sizes, from XXS-XXL, with additional options for long and short lengths.
“We’ve been dedicated to outfitting our millennial consumers for every part of their lives; anything from traveling, brunching with friends or celebrating a wedding. Being active is another key part of that lifestyle, and now, with the launch of YPB, we can meet those specific needs,” says Kristin Scott, Global Brand President at Abercrombie & Fitch Co. “We’re laser-focused on listening to our customers, and they were clear: They’re looking for fashion-forward activewear that performs, looks good and combines quality with value. YPB delivers on all of that, while also providing the comfort and attention to detail that our customers expect from us.”
To bring YPB to life, designers spent hundreds of hours conducting fit research on models across genders, sizes, shapes and heights to ensure pieces delivered on presentation as well as performance. Additionally, YPB’s team held focus groups with customers, along with fitness and lifestyle influencers, to gain their perspective on what they were missing from the activewear world. They contributes in helping the YPB team in refining designs to ensure seaming, stretch, and details like pocket angles and drawstrings to help all customers move freely and comfortably.
This collection is now available on the Abercrombie & Fitch website for everyone to check out!
Edited by Brianne Oliva
