March is Women’s History Month, and it’s only right that I shout out some boss babes crushing the beauty industry. We all know that no one is more unstoppable than an ambitious woman; these ladies are prime examples.
I have two words for you: Shape Tape. With that microphone being dropped, you already know what brand I’m talking about, Tarte Cosmetics. Maureen Kelly is the CEO and Founder behind the good-for-you but never-boring beauty brand. Tarte was one of the early brands To infuse natural ingredients such as Amazonian clay, maracuja, and açaí into beauty products. Their award-winning formulation is the secret sauce behind Tarte’s high-performance natural line of products.
UNNATURALLY NATURAL is founded in Japan with the idea that true beauty should empower and complement to inspire confidence inside and out. Ai Hirano’s journey started when she was in England and felt certain products were missing from her skincare closet. UNNATURALLY NATURAL makes simple products based on Japanese science using the most efficacious raw materials and formulation.
Alicia Scott created Range Beauty for all her “skin friends” to create a range of makeup looks, whether minimal or full glam, without worrying about makeup irritating their Skin. The makeup line extends skincare and cares for the faces that wear it. Range Beauty uses clean ingredients that abide by “Good-To-Skin” and “Not-For-Skin” lists to ensure all types and shades can use their products.
Hyper Skin uses clean, good-for-you ingredients to target dark spots and marks and brighten the Skin. Black and brown Skin has often been left out of the beauty conversation, so Founder Desiree Verdejo created products catering to an underserved market. They are hyper-focused on formulas that treat the unique needs of Skin of color and work well on black and brown Skin.
Makeup artist Bobbi Brown founded Jones Road (yes, that Bobbi Brown) on the philosophy that the world doesn’t need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone. Jones Road is a lifetime of beauty knowledge distilled.
Ceremonia is a clean hair care brand rooted in Latinx heritage. They believe that hair wellness is the key to unlocking the best hair days. As the first Latinx-owned haircare line carried at Sephora, Ceremonia has amassed an immense beauty following. Using botanical ingredients and stunning packaging, Ceremonia allows people to embrace their natural texture with a minimalist lens.
Hannah Diop’s belief that haircare should be simple drove her to develop her line of products; after thousands of hours of research, testing, and ingredient evaluations, her products impressed Issa Rae so much that she co-founded Sienna Naturals with her. Each product is formulated with the brand’s Rooted Technology to ensure your hair is clean and healthy from root to scalp.
