Segway partnered with streetwear designer Tommy Bogo for New York Fashion Week at LaGuardia High School of Performing Arts in Manhattan. The “last-mile” transportation electric vehicle company is merging innovation with fashion to drive home how much scooters have become a staple in a sustainable and urban lifestyle.
The show served as a time machine back into the halls in celebration of academia, the arts, the groups and communities, and the student body and classes that followed their passions. “For the Truant & the Fluent” reflected on the various characters and personalities in high school – from the jock to the artsy student – and Segway’s deep line-up of vehicles was able to compliment every persona.
Integrating Segway scooters into the show was an organic collaboration. “Like Segway, sustainability sits at the core value of TOMBOGO’s men’s fashion brand and often incorporates repurposed and environmentally friendly materials into their fashion looks and collections,” said Alex Huang, SVP of Global Business at Segway.
For the debut of his Fall 23 collection, Bogo created a rebellious classroom setting at LaGuardia High School of Performing Arts in Manhattan, where models emerged on exclusive custom Segway scooters, rocking futuristic ensembles featuring varied patterns, textiles, and space-like backpack accessories.
For the show, Segway debuted the soon-to-be-launched Segway-Ninebot P100S and P65, with self-healing all-season 10-inch tires for a lux commute; a Ninebot F40 with a seat attachment and storage pouch; and last but not least, a scene-stealing eMoped E110A. Also on hand was a custom designed E110A and autonomous eScooter T on display, adding to the scenic elements of the space. The timing of the collaboration was kismet at the D40X with seat and bag, P100S and E110A launched in 2022.
