The Makeup Show is one of the most significant professional makeup events in the United States, offering artists the ultimate Beauty Experience. The show brings together the most exclusive beauty brands in the industry, an array of artists in each city, and individuals from all over the world to learn techniques from master artists, mingle with their peers, and shop their favorite brands. The show focused on career building and networking within the makeup community by presenting an unparalleled lineup of education and appearances from top beauty professionals, legendary artists, and industry experts. Here are some of the classes and discussions that took place at the Makeup Show in New York City:
The Makeup Show New York stages included the main stage featuring top artists like Sandra Saenz: A Career in Makeup: Makeup Artist & Content Creator Sandra Saenz mixes her down-to-earth nature with her appeal to luxury brands, to entice a diverse audience on her social media. Sandra has been featured in magazines throughout the United States and Europe and in advertising campaigns for Sephora. She serves as a global brand ambassador for Color with KVD Beauty.
REPRESENT: Artistry & Agency Redefined with EJ Jamele & Merrell Hollis: The cultural shifts of the last few years have significantly impacted the beauty industry. As artists, we can revisit where we are and explore the existing landscape and possibilities. In this session, EJ Jamele of crowdMGMT, and artist Merrell Hollis, will reexamine the title of makeup artist and explore some new ways for artists to build their business and brand.
Beyond Diversity: Countering Otherness in the Makeup Industry with Joe Dulude, Suki Tsujimoto & Etzel Eccleston: Otherness is about being different or having characteristics that set artists apart from the dominant group or groups that seem to dominate a workspace. Contrary to commonly held stereotypes, artists who feel racially/ethnically different or are marginalized by gender or expression are not less qualified to lead or perform a job. Still, it can be much more difficult for them to get the opportunity.
Making it in Makeup with Luis Casco: Navigating your career and social media while maintaining your integrity and authenticity can seem overwhelming. Luis Casco has been a makeup artist with top celebrities, models & photographers for over 25 years. He has led teams at Paris, New York, Russia Fashion Weeks, and The Emmy’s®.
Aim for Growth: Taking Your Business to the Next Level with Maude Okrah & James Vincent for Black Beauty Roster: Making your mark in the beauty industry requires technical skill, an entrepreneurial spirit, and an understanding of the ever-changing needs of our clients, cameras, and business acumen. In this session, Maude Okrah, President of BBR (Black Beauty Roster), helped artists understand how to separate themselves from the crowd while building your ability to connect, cater to all clients, and manage your business.
The Makeup Show occurs annually in several cities across the U.S.. For more information about the Makeup Show, visit: www.themakeupshow.com
