Our Editor Ikponmwosa Edorisiagbon attended the soft launch of black-owned brand V-Kosmetik in New York this month. Co-founded by Vickie Joseph, the soft launch allowed a walk-through of the brand’s high-quality, naturally-derived skincare and makeup collection. Following our private demonstration with Vickie, here’s your guide to the V-Kosmetik 8-Step Routine:

Vickie Joseph, Founder & CEO of V-Kosmetik

Step One: Skincare

Prepping your face before applying any makeup is crucial for ensuring your makeup goes on flawlessly and stays there throughout the day. Starting with a good skincare routine will also help reduce flaking and soothe the skin have a natural glow. 

Step Two: Primer 

While using a primer is an optional step of your makeup routine, those with oily skin will benefit the most from using a primer. The foundation primers will help give your makeup a matte finish, help minimize fine lines, and help makeup stay flawless all day long.

FACE PRIMER FOR MATTE FINISH- TINTED $36.15 USD

Step Three: Brows & Eyes

While tackling your brow and eye makeup before your foundation isn’t necessary, it helps eliminate the mess of cleaning up eye makeup smudges, especially if you’re going for a heavier look. The brow palettes have four different shade sets.

EYEBROW POWDER PALETTE- V WOW $35.36 USD

Step Four: Foundation 

Your foundation helps blend your complexion and gives you an excellent base to work on when applying concealer, blush, bronzer, and highlighter. After your primer, a foundation should always be your first step for all-over face makeup. Whether you use a foundation or a BB cream, V-Kosmetik always recommends applying it before concealer. 

FULL COVERAGE CREAM FOUNDATION MATTE- C11 WARM YELLOW $30.65 USD

Step Five: Concealer

Once you’ve applied your foundation, it’s time to work on concealer to enhance the under-eye area and tackle any redness or blemishes. Apply concealer after foundation, as your foundation can surprise you with how much it ends up covering!

“We include a lot of natural ingredients, and vitamins in our products, so they cross the border between skincare and make-up. We wear make up all the time, so we wanted the products to be nourishing.”

Vickie Joseph, Co-Founder

FULL COVERAGE CREAM CONCEALER- TRIO ISLAND VIBE $25.93 USD

Step Six: Bronzer, Blush, and Highlighter

After your skin is evened out, it’s time to apply bronzer, blush, and highlighter! Add a pop of color to your cheeks, some shimmer to your high points, and utilize bronzer to give yourself a bit of contouring. 

Step Seven: Lips 

Bring your personality to life and add a little OOMF! to your face with a fun shade of lipstick or lipgloss. 

CREAMY LIQUID VELVET LIPSTICK- PINK LIGHT $21.22 USD

“Our lip products are highly pigmented which means you only need apply a little, and they last a really long time.” 

Vickie Joseph, Co-Founder

Step Eight: Translucent Powder

Utilizing a translucent powder on the face after you have finished your makeup will help protect against shine, as well as help your makeup stay in place all day long.

HI-DEF INVISIBLE BLOTTING TRANSPARENT $25.93 USD

“It’s often said that beauty is in the eye of the beholder. For far too long certain ethnic  groups were undeserved, forsaken, underrepresented, forgotten and simply ignored. V-Kosmetik, is a revolution, a movement of powerful, sassy, crazy, insanely, and madly beautiful fifty shades of ethnicity, wanting to redefine how beauty is perceived and demanding an inclusive and authentic image representing our diversity.”

Vickie Joseph, Co-Founder

Our favorites from the collection:

To browse the full range of products, visit: https://vcosmetik.ca and follow @v_kosmetik for more on Instagram.

Edited by Wynter Aiken