Returning again this year after a successful launch at last year’s Miami Swim Week, designer Jessie James Decker showcased her latest collection of swimwear and accessories on Friday, June 9th 2023.
Inspired by the Mediterranean, the color palette of this collection includes some vibrant shades of green, deep romantic reds and timeless neutral shades as well as prints and some textured fabrics that give the collection the signature flirty Kittenish touch.
“Kittenish is about being playful, fun, flirty, and sassy, and this swim collection displays just that”, states Jessie James Decker.
Keeping functionality and versatility between styles as a top priority, Kittenish apparel is designed to last more than a season; the brand also sourced eco-friendly fabrics to create several of the suits in this collection. The brand also displayed this collection on a range of body types, discarding the stereotypical supermodel runway look and showing how the designs flatter any body.
Sponsor partners including Zooz Group, Virgin Voyages, and AminoLean Energy Drink supported the event with promotion and gifting as one of Swim Week’s must attend events. Additionally, The Miami Edition hotel hosted the exclusive after-party at their Tropicale with specialty drinks by Blue Ice Vodka, Mijenta Tequila, Whispering Angel Rose wine.
Miami Swim Week is the world’s largest marketing event for the Swimwear and Resort Wear industry.
