Cupshe made its return to the catwalk this year with its second annual Cupshe Cares Runway Show. Leading the show with supermodel Chanel Iman, actress Jena Frumes and her son Jason King, and amputee model Marsha Elle, 45 swim and beachwear looks ranging between $14.99 – $42.99 USD and sizes XS – 3XL were showcased. 

Hitting all the key summer trends including strappy silhouettes, metallic fabrics, cheeky bottoms, high-cut bottoms, plunging necklines, open backs, ring accents, as well as crochet and fringe details, there’s something for everyone.

Styles included swimwear and cover-ups from the brand’s recent BeMe; The Cupshe Birthday Collection, made in collaboration with Chanel Iman, Heather Rae El Moussa and Brittany Cartwright, plus both women and children’s styles from the Cupshe x Vanessa Morgan collaboration and we also saw swimwear from Cupshe’s Recycled Swimwear Capsule. Environmental sustainability is a focus for Cupshe, and much of the swimwear in this capsule is made with Global Recycled Standard (GRS) certified recycled nylon and polyester, as well as materials sourced from yarn waste and repurposed water bottles. 

We loved this show for its super inclusive model selection, which the brand chose to reflect its commitment to empowering its community to embrace their beauty and confidence at every stage of life. 


Find Cupshe on Amazon and Target as well as www.cupshe.com