amika, the Brooklyn-based hair care brand, announces the launch of camp amika, its first-ever experiential event for professional stylists, designed to bridge the brand’s unique approach to hair education with a luxury camp retreat. This transformative, stylist-only experience will take place October 1-4, 2023, at Cedar Lakes Estate in Port Jervis, New York.
camp amika promises to be an immersive combination of professional growth and luxurious relaxation, featuring an array of enriching opportunities to elevate attendees’ crafts and allow them to connect with like-minded professionals, immerse themselves in amika’s vibrant brand culture, and indulge in self-care amid the scenic beauty of the Hudson Valley.
camp amika is the latest activation demonstrating the brand’s unwavering commitment to nurturing the growth and well-being of its pro stylist community. This event embodies the brand’s core values and provides an avenue for stylists to explore not only styling education but also critical aspects of their profession including wellness and social responsibility. In addition to camp amika’s focus on enhancing technical expertise, the event will address crucial topics including Environmental, Social, and Governance (ESG) principles and Diversity, Equity and Inclusion (DEI)—reflecting amika’s dedication to holistic and responsible brand values.
“camp amika has been a long time in the making,” said Chelsea Riggs, amika Global Brand President. “As a friend to stylists, we wanted to create a unique educational experience that not only delivers best-in-class hair education, but also brings our brand values around sustainability, responsibility, and inclusivity to life in a beautiful and inspiring setting. We hope our stylists leave camp amika feeling rejuvenated and more connected to amika, our pro community, and themselves.”
Key highlights of camp amika:
- stage performances with look-and-learn components for each segment
- panel discussion focused on ESG and DEI
- on-site camp activities, including bonfires + s’mores, paddle-boarding, crafting, kayaking, swimming, hiking and more!
- lodging at the beautiful Cedar Lakes Estates
- all meals with farm-fresh ingredients
- an epic swag bag
- most importantly, memories + new friends!
camp amika will be the first in a series of brand-led educational experiences that amika plans to offer.
To register for camp amika, visit: https://boompop.com/boomsite/amika
For questions about camp amika, please contact info@loveamikapro.com
