Introducing a next-gen Scandinavian denim start-up
Independently certified by some of the world’s strictest environmental and social standards, from raw material extraction to ethical production and consumption, ORGANSK® is one of the most transparent denim brands around and is committed to being ahead of the curve when it comes to sustainability.
“At Organsk, we believe it must be ‘the new normal’ to think more sustainably. Every fiber and accessory is eco-certified to ensure that our actions lead to meaningful change. We aim to close the loop with re-circulation of our products and help the fashion industry move away from the linear take-make-dump model.”
CEO, Alen Hrustic
The idea for ORGANSK® came from a desire to meet customer demands for conscious denim and simultaneously help eliminate overconsumption, lack of transparency, and inappropriate use of chemicals in the fashion industry.
Did you know that 3 out of 5 garments produced end up in landfills or get incinerated every year? Moreover, compared to 20 years or even ten years ago, consumers wear clothes for nowhere near as long, continually changing their closets to follow fashion rather than creating a personal style. The number of items of clothing produced annually has doubled since 2000, exceeding 100 billion for the first time in 2014. For this, polyester, a synthetic fiber derived from oil and natural gas, has become today’s world’s most used fiber in clothing production.
Designing sustainability in ORGANSK® design sustainability into their clothing; it’s not an afterthought. By using exclusively recycled fibers and 100% GOTS certified organic cotton, combined with eco-conscious laser technologies and atmospheric washes, ORGANSK® produces premium quality jeans with significantly reduced water and energy impact and meets strict chemical requirements across the entire supply chain. All of this before they even reach you.
Circularity and recycling: on organsk.com, customers can easily buy and subscribe to memberships. Organsk®Memberships enable customers to use and swap garments easily while offering full transparency of where, how and by whom the products are made. By re-circulating garments and providing hard data, 3D+AR visualization, and ecolabelling across the entire product range, ORGANSK® wants to make it easy for the conscious consumer to make the right choices.
“‘With our circular concept, we can balance demand and supply, while making a real difference. Fashion changes, clothes wear out, and body shapes fluctuate.That’ss where organsk®Memberships come in, a subscription that makes a difference” says CEO, Alen Hrustic.”‘‘With our circular concept, we can balance demand and supply while making a real difference. Fashion changes, clothes wear out, and body shapes fluctuate. That’s where organsk®Memberships come in, a subscription that makes a difference” says CEO Alen Hrustic.
External approvals: ORGANSK® is a PETA-Approved vegan brand offering GOTS certified denim and is accredited by one of the world’s toughest and most recognized environmental & social certifications: the Nordic Swan Ecolabel, which is the recognized, official Nordic environmental label.
“It is very pleasing that ORGANSK®, as a new denim brand, has chosen to be certified by the Swan label. The Nordic Ecolabel supports companies’ green transformation and product development, as it evaluates the environmental impact in all relevant phases of a product’s life cycle. Many consumers demand reliable benchmarks to be able to choose more environmentally friendly clothes – and the Nordic Ecolabel makes it easy for consumers to choose among the best environmentally friendly products,” says Martin Fabiansen, CEO of Ecolabelling Denmark. What next: Plans are in motion to introduce ORGANSK® to retailers with the same values. In the meantime, find your most sustainable pair of jeans here: www.organsk.com
