This month Miss Circle’s flagship store officially opened to the public in SoHo, New York City.
“Miss Circle is an innovative fashion brand founded in 2016 by designer Isabel Deng. With a focus on quality, every piece in the collection is designed in-house at the brand’s SoHo showroom. They’re dedicated to delivering the highest level of craftsmanship and attention to detail in every piece, from design to production and packaging, all whilst delivering garments with a bold and empowering” all eyes on me” look.”
Committed to creating moments for women to feel glamorous and sexy, no matter the occasion, everyone can have that Miss Circle moment.
“We don’t chase, we attract. We rule our lives, not following the crowd. We please ourselves, not others. We design for women of all body types. Embrace your body and do not be afraid to show it.“
The Miss Circle Mentality
The flagship store opening was held during New York Fashion Week with a star-studded event attended by some of the biggest names in the fashion and media industry, including a surprise appearance from Lori Harvey, plus attendance by Mary Fitzgerald, Tessa Brooks, Lexi Panterra, and Sierra Skye among others!
The launch party gave attendees a first look at the stunning new store alongside some delicious cocktails provided by Loverboy and McBride Sisters Wine Company. Guests could also enjoy beats by DJ Erica Tedd and take advantage of the on-site tarot card reader from Ivy League Witch, providing custom Valentine’s Day readings.
Our Co-Founder and Style Editor, Ikponmwosa Edorisiagbon, also attended the event in a gifted Miss Circle dress. She chose a green dress paired with a gold platform heel and wore a red bob wig created for her by celebrity Hair Stylist Dior Savoa.
“The color looked great on my skin and I was very surprised by the quality. They’re very high end quality dresses and I definitely recommend them”
The new store, which spans over a staggering 2600 square feet, including a mezzanine level, is located in the heart of Soho and features a spacious and modern design that reflects the brand’s commitment to quality and attention to detail, forging a new direction for the future of fashion retail. The opening marks a major milestone for Miss Circle, which is beyond excited to open its doors to the general public, offering a curated selection of the brand’s latest collections.
Miss Circle has over 455K fans on Instagram, plus consistent and steady growth on TikTok. She continues to catch the attention of celebrities, models, and influencers, including Cardi B, Lady Gaga, and Paris Hilton.
