Informa Markets Fashion, leading industry connector and host to premier fashion trade events including PROJECT, MAGIC, COTERIE, and SOURCING at MAGIC, previewed a plan of experiences and daily happenings for PROJECT New York this July. PROJECT New York offered retailers and buyers, plus consumers, for the first time, the rare opportunity to connect fashion and culture, discover new trends, and access opportunities to network and exchange ideas. PROJECT New York elevated the conversation of men’s and gender-fluid fashion and how this fashion category is influencing positive societal shifts. Hosted at Iron 23, a centrally located venue at the crossroads of the bustling Flatiron and Chelsea neighborhoods, the venue provided a modernized nod to PROJECT New York’s downtown roots in a new and intimate environment featuring 70 curated domestic and international advanced contemporary men’s and gender-fluid brands.
“PROJECT New York reflects how fashion is a conduit to community and expression within the men’s and gender-fluid categories,” said Edwina Kulego, Vice President of International and Business Development at Informa Markets Fashion. “Every designer selected to showcase their collections at our July event has played a significant role in shaping the industry as it exists today or is introducing new approaches to weaving community, culture, and fashion.” Kulego continued, “What makes PROJECT New York stand out, and what we’re immensely proud of, is our event not only facilitates new designer and trend discovery that is foundational for retailers and buyers as they navigate changing consumer needs but encourages real and much-needed candid conversation on important, sometimes sensitive, topics that are shaping the future of fashion.”
The trade event brought together an exclusive audience of influential retail buyers eager to shop new collections and immediate seasons for the men’s market across apparel, footwear, and accessories that include advanced contemporary, emerging designers, artisanal workwear and denim, new-age tailoring, elevated streetwear, and digitally native brands. Attendees were able to shop the latest trends and upcoming styles in men’s and gender-fluid fashion from a curated list of 70 brands that included IRO Paris, American Trench, Chelsea Gray, One DNA, Paraboot France, Sonyeo[n], Laropa, Le Bonnet, Ron Dorff, and CLosed. In addition to wholesale, immediately available from DL1961 Premium Denim, Kuwalla, Satorisan, Wax London, and more.
Post-pandemic, it’s an exciting time in fashion again. The industry is ever-changing, and its current iteration is making space for gender fluidity apparel that is beautiful, wearable, and functional for all.
Inclusive world-seeking retail and buyer attendees included Bergdorf Goodman, Bloomingdale’s, Kith, Nordstrom, Saks Fifth Avenue, Shopbop, and Urban Outfitters, among many others.
