Luxe Beats at the W


The W New York is drawing in some of the biggest names in the music industry with their recently launched Tropical Pop-Up Studio, as the haute hotel has transformed their Extreme Wow Suite into a private recording studio. Equipped with professional recording equipment and a terrace with killer views of Midtown, the suite is to serve as an “inspiring respite for musicians, producers, and those with aspiring ambitions alike” says W New York marketing director, Pablo-Andres Lopez.

The Tropical Pop-Up Studio is a part of the W’s Sound Suite initiative to convert the penthouses of their worldly locations into spaces that are ideal for recording sessions and listening parties. For $2,000 per night, the studio-suite also offers services from professional sound engineers to assist with finalizing production. Along with the pop-up, the W New York will also be collaborating with various record labels to spotlight emerging artists, DJs, and producers. Booking for The Tropical Pop-Up Studio is available through November.