Living the London Life


London is a major fashion capital; a destination to see and be seen, to shop and to window shop, to take high tea and to party until the early hours and to detox and over-eat. If you’re thinking of making a trip to the great British city here’s a where to shop and what to see mini-guide for those of you with a fashion-conscious itinerary in mind:

Where to shop:

Oxford Street
I warn you its chaos, but if you wake up in the morning in the right mood (and if you head out early) then it’s worth the chaos. Oxford Street not only has Britain’s greatest department store, Selfridges, which feels like Christmas every time you go no matter the time of year, it’s also got every other shop you could really want, from the vast and cheap racks of Primark to the calm and sophisticated French Connection or Links of London. Dotted in between are little stalls selling fresh juice and crepes to keep you sustained on your journey down the mile-long stretch of stores. If you want to step off the main track, head down Regent Street for the higher-end and quieter stores. Post-spree, we recommend heading to the Hilton hotel on Park Lane for tea and cake.

The Kings Road
For a more chilled, and less tourist-filled shopping experience you can head over to the West London Borough of Chelsea and wander down the Kings Road, there’s a few mainstream shops plus a handful of boutiques and lots of coffee shops and lunch spots, ideal for a slower day browsing. For an afternoon pit stop, you should head to Gail‘s to choose a pastry or cake and some fresh coffee.

Brick Lane
East London is a treasure trove of boutiques shops and pop up stalls showcasing independent clothing brands. You can find fashion of every style here and also munch on some amazing food from the Brick Lane market. We recommend going down Dray Walk where there is a shared retail space in which small fashion brands showcase their collections for a few weeks at a time.

If you happen to be planning a trip around September time, which by the way is a beautiful time of year in London, the London Fashion Week Festival is on from 21st – 24th and tickets are three-for-two right now for the basic package.

What to see:

There are of course, all the usual tourist hotspots in London: Buckingham Palace, Westminster, the London Eye but if you want more of a Londoner’s London you should take a stroll through Hyde Park, have early evening drinks on the riverfront at Somerset House, and go for a burger or Mexican over East – Haché Burgers or DF/Mexico. Having said that, the absolute best Mexican place in town is Cafe Pacifico in Covent Garden where there are lots of bars for you to find your digestifs in. If you end up on the Kings Road around dinner time, have dinner at The Bluebird in Chelsea which serves fantastic food and delicious cocktails and can be a good place to celeb-spot if that’s your thing!

For a few non-eating activities you should try:

  • The Fashion and Textile Museum (South East London)
  • Go to Liberty’s department store – while it is oh so tempting to shop here, I urge you to head up to the second floor and admire the beauty of the building itself and observe the shoppers below through its cavernous center
  • Visit the Victoria and Albert Museum – there’s a large fashion section here which takes you back through the ages of fashion
  • Stroll down Portobello Road which also has lots of little market stalls with beautiful wares, the road is gorgeous and you should slip down a side street to admire the fancy houses. This is a great spot for taking photos too.

So there is your mini Londoner’s guide to a fashionista-style trip, of course, we love to hear your feedback or your ideas so once you’ve made your trip let us know what you got up to!