Live Fashion


Dan Harley: Raising Awareness Through Fashion

Dan Harley and his video series “Live Fashion” is changing the fashion industry one show at a time, as the filmmaker and photographer are focusing his lens on the audiences outside various presentations, rather than capturing what’s walking down the catwalk. After producing twelve shows throughout Paris and London, he decided to film his thirteenth show during Men’s London Fashion Week. However, Harley would focus on a far more personal matter for his next video: his close encounter with contracting HIV. After receiving a clear diagnosis, he chose to center his next film on raising AIDS awareness and reversing the stigma associated with the syndrome.

He reached out to AIDS affected designer Jacob Alexander to showcase his latest collection for the project, “We used the ‘O+’ collection of an HIV+ designer called Jacob Alexander who started an app called The Positive Project, following the stigma he experienced after being diagnosed in 2015 and went on to do a TED talk last year.” Harley took his show to the streets, having models walk with gusto in Jacob Alexander’s monochromatic red collection. Free condoms were handed out while the Youth Stop Organization came to spread their mission of ending AIDS by 2030. Kala Kala even stopped by to drive Harley and his friends down Old Compton Street to photograph the show. Coverage of the show can be found on Live Fashion’s Instagram and YouTube account.