Live Fashion x Crisis

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Photography by: Christian Cross for Live Fashion

 

If you have ever been to London, you will have experienced one of the sad things about this city: homelessness. Shelter, one of the UK’s biggest homeless charities, estimates that around 170,000 people are homeless in London, and it’s an issue that many Londoners are keen to help cure – food banks and volunteering for the homeless are some of the most common charitable activities, particularly around Christmas.

Last week’s London Fashion Week saw the re-appearance of “Live Fashion”, conceived in Milan in 2012 by Dan Harley who, while on his way to shoot the Fendi ft. Karl Lagerfeld show, at Milan Fashion Week and saw the enormous crowds of ticket-less people clamoring to attend. He saw the disappointment in their faces and considered how different the show would be, and how many more people would be able to experience the show if it were outside as opposed to in a venue in front of a small elite crowd.  Dan wondered about the power of social media in changing the traditional runway experience, and how with a wider audience the diversity of fashion consumers could be broadened. Thus, Live Fashion was born, bringing the show to the crowds from Paris Fashion Week and from various fashion locations around London.

Over time Live Fashion has evolved into a series that highlights important messages. This year Dan chose to highlight the issue of homelessness, he spoke with the homeless charity Crisis to work out how he could generate a positive impact on the homeless. Crisis partnered with Dan to host this year’s Live Fashion show with the theme of their 50/50 campaign, which aims to ensure Crisis doesn’t need to keep running for the next 50 years.

The show began at 2.30pm with around a dozen models walking in Leicester Square before heading down to Trafalgar Square around 3 pm and along the Strand to 180 Strand for the finale at 4 pm. The apparel was bright, bold and large, attracting as much attention as possible; models danced with the regular street artists in front of crowds of tourists, stopped in a local supermarket for donuts, space-hopped down the Strand and shook their glittery, feathery, tasseled garments across London. Crisis provided leaflets, t-shirts & banners (& their space hopper) to use during the show for maximum exposure.

You can see the highlights video here:

As well as supporting Crisis, Dan’s show also supported two budding, Maddie Williams, and James Reeves, who produced outstanding collections at this year’s Graduate Fashion Week show.

You can find out more about Live Fashion by following them on social media:

YouTube / Instagram / Facebook / Twitter