Greenery Product: VENeffect


Skin Care for Anti-Aging Benefits

With Pantone’s color of the year being “Greenery,” I found it opportune to learn about a skin care line that embraces this completely, from packaging and the fact that all products are plant based: VENeffect. Founded by two sisters, Rebecca Booth, M.D., a nationally recognized gynecologist and hormonal wellness expert, and Cecil Booth, a skin care expert with 20 years of beauty industry experience, the duo discovered that while all women are affected by hormonal aging, there is little awareness of this issue and few solutions in the beauty world. VENeffect is their breakthrough anti-aging answer to reverse the signs of hormonal aging and restore skin to peak hormonal vitality.

According to the Founders, many influences affect the aging of the skin, including sun damage, hereditary factors, and chronological aging. For women, one of the least discussed, but most compelling ways we age are the shifts and changes in hormones throughout the month and as we age. In particular, the decline of the feminizing hormone estrogen leads to a number of challenges, including for our skin. As the influence of estrogen declines from its peak in our 20s, our skin loses elasticity resulting in fine lines, wrinkles, and loss of skin tone. So VENeffect was developed by the Booth sisters with the goal to help reverse lost elasticity directly related to the decline in estrogen as women age. Their discovery is an exclusive and effective complex of 100% natural plant-based phytoestrogens to safely and effectively reverse the signs of aging that are the result of decreasing estrogen; to preserve and restore the youthful glow of healthy, vibrant skin.

VENeffect is an anti-aging brand formulated with a unique and powerful blend of 100% natural phytoestrogens to enhance collagen and improve elasticity in the skin. Phytoestrogens are derived from the seeds or roots of various plants. They are structurally similar to estrogen and can safely mimic the effect of estrogen on skin. The small molecular size of phytoestrogens allows them to easily penetrate the skin and bind with estrogen receptors present in both the dermis and the epidermis in order to stimulate collagen production. Phytoestrogens have multiple benefits: Increase skin’s production of collagen as well as boost hyaluronic acid production, the dewy substance that gives healthy skin its glow; increase the activity of fibroblasts: collagen-making cells that also pump out elastin, the substance that gives skin elasticity; and they are also potent antioxidants that neutralize toxic free radicals as well as promote healing in order to slow premature aging.

I am currently using the VENeffect Pore Minimizing Cleanser and do see a glow to my skin. Anti-aging improvements can take anywhere from 2-4 weeks, so we’ll see! VENeffect is an exciting line that has also been featured in People, InStyle, Star, New Beauty, and more publications.