Calling All Beach Mermaids


Summer is around the corner and the time for beachwear and swimsuits to come out and invade our closets has arrived. With so many swimwear brands in the market, it’s getting harder to choose where we want to invest our money, and which pieces we really need to complement our sunny season look.  London-based brand, Wolf & Badger has the answer to all of our summer problems and called all beach babes at SoHo for the launch of AURORA SAN.

During the event, the sister-duo and the brand’s founder, Gemma Sherman and Natasha San chatted with our style editor, while giving Fashion 306 Mag an exclusive first look at their line. According to Sherman, they realized there was something missing in the swimwear industry “We wanted to offer something new and different to the swimwear industry — straps as accessories allow our consumer to create an endless variety of looks.”

Aurora San will be launching this upcoming summer and it will feature unique interchangeable straps that allow the consumer to personalize their swimwear look. This one-of-a-kind customization is unique in the swimwear market and it guarantees to revolutionize it. The interchangeable straps include unique hardware and exquisitely printed detailing, designed to mix and match.

The collection features five base chic and elegantly-cut bikinis and one-piece suits, which run from XS to Large. Each of the pieces is designed using the finest quality Italian fabrics, the clasps are crafted from Zamak, gold-colored, heat-resistant, and hypoallergenic material. Straps range from $29.99 to $74.99 and the swimwear prices range from $115 to $220.

Head over to Aurora San to get beach ready today!