Backstage at General Idea S/S 2018

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As showtime neared, models and makeup artists alike feverishly prepared for General Idea’s SS18 presentation. Hairspray and steam filled the room as models began dressing in Bumsuk Choi’s latest collection for the brand. The designer’s muse this season was the “modern hippie”. For makeup artist Chika Chance, Choi’s inspiration translated into a clean, natural look for the show. Chance artfully placed white dots on the inner corners of models’ eyes while hair stylist Aubrey Loots concocted deconstructed, matte finished dos that looked carefree yet chic. Together, the artists behind Wella World Studio brought the collection to life.