By: Felipe Francois
Effen Vodka and Richard Chai unveiled a stunning gown designed by Chai for Effen Vodka’s year- long commitment to co-partnering for new inspiration. The event was held at Electric Room at the Dream Downtown. Effen went all out in their effort to inspire guests; the bar shelves were lined with Effen Vodka’s handcrafted bottles that inspired the sleek design for Chai’s dress.
On site to model the dress was Hilary Rhoda and as Chai put it “her easy to fit body’. The dress was made with chiffon and satin that gave it a flowy look, and silk taffeta to add an element of structure to the dress, all this with the Effen Vodka’s sleek bottle design in mind. The result was a one of a kind dress that was both stunning and inspiring at the same time.
The big question was, what’s a sleek beautiful dress without the necessary accessories to go with it? Luckily for Effen they had high end jewelry designer Jill Golden on hand to add his inspiration of their handcrafted bottles to his jewelry design. What Golden came up with was hand-woven beaded cuff and crystal and suede earrings that topped the glamour of the gown. It was then Chai’s turn to finish off the accessories and he spared no level of sophistication with a hand-pleated Effen inspired satin clutch to seal the deal.
During his brief introduction Chai mentioned that this spectacular piece was going to be auctioned off and proceeds will go the Design Industries Foundation Fighting AIDS (DIFFA). Chai thanked Effen for their involvement in design and their continued dedication to the art of design and fashion industry.