By: Yelena Kozachkova
While the world focuses on being in front of the camera, it’s photographers like Julio Gaggia that reminds us of the beauty in focusing behind it. His images are not just advertising, they are art in and of themselves. Fashion 360 Magazine brings the details to you first on the photographer whose portfolio is garnering attention fast.
Being a photographer, especially in the fashion and advertisement industry is a competitive venture. How do you differ yourself from your competition?
To be honest, since day one I’ve never felt the competition; to me, photography is the way that I have to express my feelings and show the world what I see and how I see it. Also persistence is important, I am always true to myself. So the day someone can shoot things the way I see them and in the way I express myself, that day I will feel the competition.
What is the most challenging part of an assignment?
Delegating to others, as I am a control freak and I feel the need to go from hair, makeup, and shooting to editing the pictures. When the concept is yours, it is very difficult for others to read it as you do.
How did you break into photography?
I started painting when I was 4 years old. One day I couldn’t paint anymore so I got frustrated. I still had the need to express my feelings, so I started shooting for fun with my friends. I was lucky to have beautiful friends that did well in my first pictures, which were not good at all (hahaha).
What inherent qualities make a good fashion photographer?
With absolutely no doubts you need to have good TASTE, love for fashion, and have a weird obsession for the human body. I guess sensuality is also very important. If you don’t understand any of these, you’d better get a good team. I think there are 2 types of photographers, the kind that shoot beautiful things and the kind that can create something beautiful out of anything.
Do you ever do shoots with film? If so, how is it different than shooting with digital?
I LOVE film, it is just a different process, a different result. The problem with film is that it takes time and in the industry, with the new social media, the world wants instant results. Digital is mass market; film is just an art, a passion. It is having a love for the entire process. I use film when I want to do art prints and digital when it is for the mass market.
Once you seal the deal for an assignment, what is the next important step?
Making sure the client understands that he is doing the shoot with me because he likes my style and it will be his concept through my eyes.
Many authors are aware of “writer’s block,” in which a writer feels drained of creativity. Is there any sort of photographer’s block? If so, how do you conquer it?
I don’t think there is such a thing, and if there is one I have never felt it. Photography is a frozen image of a memory or just an idea of a moment you would like to be part of. You would need to block my brain to give me photographer’s block (hehe). Of course they are times that I just don’t want to shoot anything, but that just happens when I feel I am doing more of the same, so I just live a little and I get a new idea.
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