By: Inna Bosenko
Fashion360 Magazine attended the International Vision Expo at the Jacob Javits Convention Center on Saturday, March 24th. The annual exhibition brings hundreds of eyewear and accessories companies together into a trade fair environment for brand exposure and one-on-one sales. Products displayed ranged from trendsetting sunglasses for bright summer days to essential reading glasses.
Deviating from the main floor and taking the elevator to Level 4, visitors found themselves on a pink carpet in a little corner of Paris. Separated by curtains of dazzling white threads, booths on both sides of the mat presented ten exclusive French designers offering unique eyewear styles. Exhibitors included Jeremy Tarian, Histoire de Voir, Bruno Chaussignand, Pierre Eyewear, French Vintage Lunetier, Glance of Lens, Struktur,Jacques Durand Lunetier, Waiting for the Sun and Lotho. Contributing to the chic European atmosphere of this petite trade show, propped against one of the walls stood a white/brown art piece featuring the Eiffel Tower.
Peeking into sleek glass display cases, customers were able to preview brand new exclusive eyewear collections. One of the designers, Jeremy Tarian, manufactures only several dozens of each style of glasses, so customers got to purchase a very limited, truly high-end product. Designers themselves interacted with clients and gave consultations on what shapes of sunglasses best fit each unique face.
Among the eyewear trends: the days of feminine, frameless, almost invisible glasses are very much over! Larger rounder thick frames dominated the scene as well as proved to be extremely popular with customers. Frames were also done in burgundy, brown, navy and gray tones, deviating from timeless black and often featuring glossy detailing on edges. Lenses themselves are also taking on a whole new look becoming lighter and a lot more colorful. Jeremy Tarian Mainstage style in dark and light browns is the perfect model of the new chic edgy movement in eyewear.
As for the shapes, 80s sunglasses look with a straight top line and round lenses is making a comeback as it was spotted among several collections. A modern version of the cat eye glasses popularized by Marilyn Monroe and Grace Kelly is also back on the contemporary fashion scene.