OBSESSIVE COMPULSIVE COSMETICS ANNOUNCES GRAND OPENING OF FIRST FLAGSHIP BOUTIQUE
IN LOWER EAST SIDE, NEW YORK ON SEPTEMBER 22
NEW YORK, NY (September 2011) – Obsessive Compulsive Cosmetics can’t wait to pull back the curtain on their first flagship boutique in Lower East Side, New York on September 23rd.
Until now, Obsessive Compulsive Cosmetics 100% vegan, pro-only range of products, has only been available at exclusive industry-only Professional Makeup emporiums. Now, they are heading back to their roots on Manhattan’s Lower East Side, New York to make their cult-favorite products available to everyone. The retail store is conveniently nestled near some of the most hip boutiques in Manhattan, including fellow vegan friends Babycakes, Moo Shoes, and Teany.
“OCC chose the Lower East Side because it has really become the true hub of all things creative and artistic coming out of New York. The neighborhood’s latest renaissance is producing cutting edge design fashion, designers, salons and art galleries, and that’s where OCC needs to be.” David Klasfeld, CEO/Creative Director, OCC
Walking into the flagship store you will see an array of makeup in bold and dramatic colours with pops of neon and saturated pastels, radiating from every corner. Professional Makeup Artists are standing by to offer private consultations, makeup applications, and will even show you how to perfect airbrush makeup. Customers will not want to miss OCC’s Mixing Bar where they can custom create their perfect shade, or recreate their favorite colour. Gone are the days anyone has to live without their favorite discontinued beauty product! With over 36 shades of Lip Tars, highly pigmented loose eyeshadows, and an array of vibrant nail polishes, OCC’s flagship store is sure to become the next beauty haven for any makeup artist or beauty buff.
Obsessive Compulsive Cosmetics flagship store is located at 174 Ludlow Street (between Houston & Stanton). For more information on OCC visit www.occmakeup.com.
About OBSESSIVE COMPULSIVE COSMETICS
Founded on the Lower East Side in 2004, OBSESSIVE COMPULSIVE COSMETICS started out as a trade secret: a pro-only range of products available only at the most exclusive industry-only Professional Makeup emporiums. In a time when many cosmetic companies make the claim that their products are “Cruelty Free” simply because Animal Testing has become unfashionable and less cost-effective, OCC felt it was necessary to raise the bar on this issue. We pledge never to use animal-derived ingredients (including Lanolin, Beeswax,Carmine and more) in our products and accessories. Founder David Klasfeld is still directly involved in the formulation of all new products and as a makeup artist himself is sure to always bring the latest trends in colour to the market.